Content Writer JD
Key Responsibilities:
• Product Description Writing: Create and manage high-quality, persuasive product
descriptions that resonate with our target audience, capturing unique product features
and benefits.
• Content Strategy: Develop and execute a comprehensive content strategy for product
listings, category pages, and website sections to increase engagement and sales.
• Product Descriptions: Write and oversee the creation of clear, compelling, and accurate
product descriptions that highlight unique product features and drive conversions.
• SEO Optimization: Ensure all content is optimized for search engines, including the use of
relevant keywords, meta, and SEO-friendly formatting.
• Content Calendar: Manage and maintain a content calendar, coordinating with marketing
and merchandising teams to align content with business objectives and seasonal trends.
• Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the
consistency and quality of content across all platforms.
• Content Audits: Conduct regular content audits to identify gaps and opportunities,
ensuring all product information is up-to-date, accurate, and compliant with brand
guidelines.
• Performance Tracking: Use analytics tools to monitor content performance, track KPIs,
and make data-driven improvements to enhance engagement and conversion rates.
• Cross-functional Collaboration: Work closely with SEO specialists, designers, and product
managers to ensure cohesive branding and content alignment.
Key Requirements:
• Minimum 1 year of experience in eCommerce content writing, with a focus on product
description writing and SEO content creation.
• Solid understanding of SEO principles and best practices for eCommerce.
• Strong command of the English language, with attention to detail, grammar, and the
ability to adapt to the brand voice.
• Proven experience managing and mentoring a team of writers or content creators.
• Ability to use data insights to improve content strategies and achieve higher engagement
and conversion rates.
• Preferably in Marketing, Communications, English, Journalism, or a related field.
The ideal candidate should have experience in writing product descriptions.
Exp - Min 1 year
Loc - Kolkata
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