Job Description

Coordinator, Digital Marketing - Los Angeles, 90038, United States of America

Based at the iconic Capitol Tower in the heart of Hollywood, Capitol Music Group is home to some of the best-known labels in modern music; encompassing the jazz icons of Blue Note and Capitol’s generations of pop stars just to name but a few. We produce, distribute and promote some of the most critically acclaimed and commercially successful music in the industry. This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.

How we LEAD: 

Capitol Records is currently seeking a Coordinator, Digital Marketing for our Hollywood, CA office. The Coordinator will support Digital Marketing initiatives across the label’s pop/rock-leaning roster. They are responsible for coordinating and supporting the execution of the web, social, and UGC elements of an artist’s digital marketing campaign, enabling digital storytelling and audience development – including but not limited to digital promotions, artists websites, fan acquisition and engagement, video releases, influencer campaigns, creation/implementation of digital tools and products to increase fan engagement, advertising, etc and drive consumption & conversion.

How you’ll CREATE:

Support asset creation & execution of digital marketing campaigns for senior members of the team.

• Communicate and work collaboratively across label departments including Marketing, International Marketing, Commercial Strategy, Creative, Finance, Research & Insights, and Production.
• Daily administrative tasks as needed, including organizing meetings and sending calendar and conference invites.
• Process invoices and coordinate budget communication internally, as well as vendor communication.
• Coordinate automated submissions across digital marketing partners and Internal UMG processes, and follow through on details needed.
• Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance.
• Contribute ideas and participate in brainstorms and throughout campaign planning – keep abreast of existing and emerging media and marketing trends.
• Work with visual and art departments on creative digital content, optimization, routing, and scheduling.
• Track, analyze and utilize campaign, social data, consumer behavior online, and audience awareness to help optimize digital marketing efforts.
• Support execution of engaging UGC campaigns across short form content platforms that drive creations, trends, and vitality of music on the platform while also building artist audiences.
• Monitor campaign goals and objectives around awareness, engagement, consumption (streams, video views), and conversion (pre-orders, D2C) with measurable KPIs.
• Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists and participate in team & campaign brainstorms.
• Discover new sites, accounts, creators, and outlets to promote artists and maintain relationships.

Bring your VIBE:

• Must have 1-2 years experience in digital, marketing, or content creation with focus on analytics and content.
• Strong analytical background and ability to create and update reports.
• Exceptional executor and communicator with a proven track record for accountability.
• Excellent communication, oral and written skills are a must. The candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
• Must be proficient with using Excel, PowerPoint or Keynote and be comfortable with collaboration and asset management tools like Google Drive, Box, Monday.com and the like. Adobe Creative cloud proficiency a plus.
• Ambitious individual sought who is a self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.
• Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet. Passion for music and internet is a must!

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