Job Description

Digital Marketing Manager

Job Summary/Objective:

We are seeking a highly motivated Digital Marketing Manager to join our team! As the Digital Marketing Manager, you will oversee our website, drive digital campaigns, and play a key role in brand development and marketing strategy. This role offers an exciting opportunity to significantly Impact a dynamic and innovative environment.

Key Responsibilities:

• Develop and execute integrated digital marketing campaigns across multiple channels, including the company website, blog, SEO, and PPC.
• Manage the company website, ensuring seamless operation and integration with IT and Systems teams.
• Utilize coding skills to design dynamic web, email, and landing pages, delivering engaging digital content.
• Collaborate on email campaigns, focusing on automating programs for prospect database nurturing and growth.
• Create, update, and optimize web content and blogs to enhance user experience and search engine visibility.
• Monitor and optimize key content and marketing metrics for future campaign improvements.
• Define and track KPIs, including website traffic, conversion rates, and digital ad spend ROI.
• Develop and implement a comprehensive content strategy across various digital channels.
• Stay updated on industry trends, conduct competitive analysis, and identify opportunities and threats.
• Manage the digital marketing budget, allocating resources effectively to achieve ROI targets.
• Ensure compliance with industry-specific regulations and legal considerations.

Qualifications and Requirements:

• Bachelor’s degree in marketing, Business, or related field.
• Proven experience in digital marketing, including SEO, Google Analytics, and CRM software.
• Proficiency in web development with HTML/CSS.
• Experience with marketing automation systems, such as Pardot/Salesforce: Account Marketing Engagement.
• Strong copywriting skills for marketing blogs, email, and web content.
• Creative thinking and strong project management abilities.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously.
• Innovative mindset and a team player.

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