Digital Media Planner/Buyer Job at Bluelight, Remote

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  • Bluelight
  • Remote

Job Description

Position:

Junior PHP Engineer

Description:

Develop comprehensive media plans aligned with client goals and target audiences. Conduct in-depth research and analysis to identify optimal media channels and strategies. Determine budget allocation across channels based on performance and objectives. Stay abreast of emerging digital media trends, technologies, and AI integrations. Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process. Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display). Manage relationships with external vendors responsible for day-to-day campaign management. Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights. Monitor and control media budgets across all channels. Ensure campaigns are delivered within budget and on schedule. Identify cost-saving opportunities without compromising campaign effectiveness.

Requirements:

3+ years of experience in the advertising agency environment. Strong project management skills. Proven experience in digital media planning and buying, with a strong focus on performance marketing. In-depth knowledge of various digital media channels and platforms. Expertise in tracking and analyzing campaign performance data. Strong analytical and problem-solving skills. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Proficiency in media planning and buying tools.

Benefits:

Competitive salary and bonuses, including performance-based salary increases. Generous paid-time-off policy. Flexible working hours. Work remotely. Continuing education, training, conferences. Company-sponsored coursework, exams, and certifications. Opportunity to work on a variety of projects for incredible clients, accelerating career growth. Collaborative work environment with modern technologies.

Job Tags

Remote job, Flexible hours,

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