Digital Media Planner/Buyer Job at Bluelight, Remote

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  • Bluelight
  • Remote

Job Description

Position:

Junior PHP Engineer

Description:

Develop comprehensive media plans aligned with client goals and target audiences. \nConduct in-depth research and analysis to identify optimal media channels and strategies.\rDetermine budget allocation across channels based on performance and objectives.\nStay abreast of emerging digital media trends, technologies, and AI integrations.\rAdvise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.\nOversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).\rManage relationships with external vendors responsible for day-to-day campaign management.\nTrack key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.\rAnalyze campaign performance data to identify areas for optimization and improvement.\nGenerate regular reports on campaign performance and insights.\rMonitor and control media budgets across all channels.\nEnsure campaigns are delivered within budget and on schedule.\rIdentify cost-saving opportunities without compromising campaign effectiveness.

Requirements:

3+ years of experience in the advertising agency environment. \nStrong project management skills.\rProven experience in digital media planning and buying, with a strong focus on performance marketing.\nIn-depth knowledge of various digital media channels and platforms.\rExpertise in tracking and analyzing campaign performance data.\nStrong analytical and problem-solving skills.\rExcellent communication and interpersonal skills.\nAbility to work independently and as part of a team.\rProficiency in media planning and buying tools.

Benefits:

Competitive salary and bonuses, including performance-based salary increases. \nGenerous paid-time-off policy.\rFlexible working hours.\nWork remotely.\rContinuing education, training, conferences.\nCompany-sponsored coursework, exams, and certifications.\rOpportunity to work on a variety of projects, accelerating career growth.\nCollaboration with modern technologies and industry professionals.\rFun, challenging, and rewarding career choice.

Job Tags

Remote job,

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