Job Description

Campaign Planning & Management:

• Assist in developing integrated media plans that reach prospective students across awareness consideration and conversion stages
• Create media flowcharts budget tracking documents and authorizations for campaigns across traditional and digital channels
• Manage day-to-day budget pacing and ensure accurate tracking across all media placements
• Execute and oversee media buys working with buying team to resolve discrepancies and ensure delivery
• Support development of audience targeting strategies based on academic program interests demographics and geographic priorities

Execution & Coordination:

• Relay campaign direction to media staff through clear written and verbal communication
• Coordinate with buying team creative and analytics to ensure seamless campaign launches
• Monitor campaign delivery and flag pacing or performance issues to senior planning team
• Maintain organized campaign documentation and update stakeholders on status
• Train and support Assistant Planners on media fundamentals and planning processes

Research & Analysis:

• Utilize syndicated research tools (Nielsen MRI Comscore) to understand student media consumption behaviors
• Analyze campaign performance data and identify optimization opportunities
• Research media opportunities relevant to higher education recruitment (campus-focused platforms student discount programs etc.)
• Stay informed on higher education marketing trends and Gen Z platform preferences
• Investigate new media tactics that could support enrollment goals

Client & Vendor Relations:

• Support client meetings and presentations demonstrating knowledge of campaigns and institutional objectives
• Develop relationships with media vendors and negotiate added value where appropriate
• Maintain communication with internal agency teams to ensure alignment on goals and deliverables
• Deliver POVs and recommendations relevant to recruitment challenges and opportunities

Qualifications :

• 1-3 years as Assistant Media Planner or related advertising/marketing experience
• Exposure to higher education marketing education services student audience marketing or willingness to quickly learn the category
• Planning experience across multiple channels: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Display Social Search) and Out-of-Home/DOOH
• Proficiency with media planning tools: Nielsen AdIntel MRI-Simmons Telmar Strata
• Strong Excel and PowerPoint skills for budget management and presentation creation
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects simultaneously and prioritize effectively

IDEAL CANDIDATE DEMONSTRATES

• Interest in higher education marketing and student recruitment challenges
• Understanding of Gen Z media behaviors and emerging platform trends
• Proactive problem-solving approach and willingness to learn
• Strong communication skills with both internal teams and client contacts
• Ability to work within deadline-driven environment during peak recruitment periods
• Team-oriented mindset w

Additional Information :

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract

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