Media Planner Job at We Are Rosie, Boston, MA

MDRJYTg0aENmQ0NTcnJNUkVLRzR3Wm4xYmc9PQ==
  • We Are Rosie
  • Boston, MA

Job Description

Campaign Planning & Management:

  • Assist in developing integrated media plans that reach prospective students across awareness consideration and conversion stages
  • Create media flowcharts budget tracking documents and authorizations for campaigns across traditional and digital channels
  • Manage day-to-day budget pacing and ensure accurate tracking across all media placements
  • Execute and oversee media buys working with buying team to resolve discrepancies and ensure delivery
  • Support development of audience targeting strategies based on academic program interests demographics and geographic priorities

Execution & Coordination:

  • Relay campaign direction to media staff through clear written and verbal communication
  • Coordinate with buying team creative and analytics to ensure seamless campaign launches
  • Monitor campaign delivery and flag pacing or performance issues to senior planning team
  • Maintain organized campaign documentation and update stakeholders on status
  • Train and support Assistant Planners on media fundamentals and planning processes

Research & Analysis:

  • Utilize syndicated research tools (Nielsen MRI Comscore) to understand student media consumption behaviors
  • Analyze campaign performance data and identify optimization opportunities
  • Research media opportunities relevant to higher education recruitment (campus-focused platforms student discount programs etc.)
  • Stay informed on higher education marketing trends and Gen Z platform preferences
  • Investigate new media tactics that could support enrollment goals

Client & Vendor Relations:

  • Support client meetings and presentations demonstrating knowledge of campaigns and institutional objectives
  • Develop relationships with media vendors and negotiate added value where appropriate
  • Maintain communication with internal agency teams to ensure alignment on goals and deliverables
  • Deliver POVs and recommendations relevant to recruitment challenges and opportunities

Qualifications :

  • 1-3 years as Assistant Media Planner or related advertising/marketing experience
  • Exposure to higher education marketing education services student audience marketing or willingness to quickly learn the category
  • Planning experience across multiple channels: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Display Social Search) and Out-of-Home/DOOH
  • Proficiency with media planning tools: Nielsen AdIntel MRI-Simmons Telmar Strata
  • Strong Excel and PowerPoint skills for budget management and presentation creation
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple projects simultaneously and prioritize effectively

IDEAL CANDIDATE DEMONSTRATES

  • Interest in higher education marketing and student recruitment challenges
  • Understanding of Gen Z media behaviors and emerging platform trends
  • Proactive problem-solving approach and willingness to learn
  • Strong communication skills with both internal teams and client contacts
  • Ability to work within deadline-driven environment during peak recruitment periods
  • Team-oriented mindset w

Additional Information :



 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract

Job Tags

Contract work, Local area, Remote work,

Similar Jobs

Dinasty Security

Unarmed Security Guard Job at Dinasty Security

 ...Job Description We are looking for a security officer for an entry-level position. The ideal candidate must be disciplined, and...  ...spray, military, is highly desirable. Job Title: Unarmed Security Guard Job Type: Entry Level: Full Time/ Part Time/ Temporary... 

Marriott International

Restaurant Host or Hostess Job at Marriott International

POSITION SUMMARY Our jobs aren't just about putting food on the table that our guests will enjoy until they ask for their bill. Instead, we want to build an experience that is memorable and unique - with food and drinks on the side. Our Guest Service Support Experts...

Marvin Group

MANAGER ELECTRICAL Job at Marvin Group

 ...diverse array of programs and platforms, including major military prime contractors such as Lockheed Martin, Northrop Grumman, and Raytheon. POSITION SUMMARY: Oversee the daily operations of the Electrical Assembly work center. This includes directing... 

PERSUIT

Sales Enablement Trainer Job at PERSUIT

 ...out our Enablement team, and were looking for an experienced Enablement Trainer and Onboarding Specialist to join us in New York. This role will focus primarily on enabling our high-performing Sales team, while also supporting Customer Success and Marketing initiatives... 

SGA Talent

Certified Nursing Associate - CNA Job at SGA Talent

 ...CNA's Needed Great opportunities Urgent - Fast Start. Part-time, Per Diem, Full-time Agency. All Shifts SGA H. Care Staffing LLC is a leading healthcare staffing firm looking to identify CNAs for great facilities right in your backyard. We are a staffing...