Job Description

This is a remote position.

National Sales Director

• Location: Provo, UT (Preferred) or Remote  
  
• Position Type: Full Time, Exempt   
  

Who We Are Hope Squad is a national, evidence-based, peer-to-peer suicide prevention program that empowers students to help students. Our mission is to reduce youth suicide through education, awareness, and peer connection. With programs in thousands of schools across the U.S. and Canada, we partner with districts and educators to foster hope, resilience, and mental wellness in school communities.  

As we continue to expand, we need a visionary sales leader to drive adoption of our EdTech platform and programs, grow our national and international footprint, cultivate relationships with supporting businesses and foundations, and strengthen relationships with K-12 school districts across the country.

About the Role We are seeking an experienced, strategic, and results-driven National Sales Director to join our Hope Squad team. The successful candidate will play a pivotal role in leading our national sales initiatives, driving revenue growth for our Educational Programming and Technology (EdTech) platform. This role requires an accomplished leader who can develop and execute nationwide sales strategies, build and manage a high-performing sales team, and foster strong relationships with clients to promote our peer-to-peer suicide prevention program.  

Requirements

Key Responsibilities

Sales Leadership & Strategy

• Develop, communicate, and execute a comprehensive national sales strategy aligned with company objectives.   
  
• Lead, mentor, and manage a team of regional and inside sales executives to achieve aggressive revenue goals.   
  
• Build scalable sales processes, set performance targets, and implement best practices for sales execution.   
  
• Collaborate with marketing, customer experience, and product teams to align sales initiatives with overall business strategy.   
  
• Develop and implement effective sales strategies to achieve revenue targets.   
  

Client Acquisition & Relationship Management

• Drive new business development within K-12 Education markets and other key verticals.   
  
• Cultivate and maintain executive-level relationships with district and school decision-makers.   
  
• Oversee the creation of compelling proposals and presentations for high-value clients.   
  
• Negotiate and close enterprise-level deals to maximize revenue and long-term partnerships.  
  
• Cultivate relationships with businesses, hospitals, foundations and other supporting or funding organizations.  
  

Market Insights & Growth

• Conduct market research to identify emerging trends, competitive threats, and growth opportunities.  
  
• Provide regular feedback to leadership on market conditions and strategic recommendations.   
  

Team Development & Performance Management

• Recruit, train, and retain top sales talent.   
  
• Conduct regular performance reviews, provide coaching, and foster a culture of accountability and high performance.    
  

Reporting & Forecasting

• Own national sales forecasting and pipeline management.   
  
• Provide timely, accurate reports on sales performance, KPIs, and strategic initiatives to executive leadership.   
  

Required Qualifications  

• 5+ years of proven experience leading high-performing sales teams in the EdTech or Educational Programming industry.   
  
• Demonstrated success in developing and executing national or large-scale sales strategies.  
  
• Extensive experience selling into K-12 Education markets with a deep understanding of procurement cycles.   
  
• Strong leadership skills with the ability to inspire and manage a distributed team.   
  
• Exceptional negotiation, communication, and presentation skills.   
  
• Proficiency with CRM platforms and modern sales enablement tools.   
  

Preferred Qualifications   

• Bachelor’s degree in Business , Marketing, Education, or related field.  
  
• Experience scaling sales operations in a growth-stage EdTech or Educational programing company.  
  
• Knowledge of education funding sources and district-level buying processes.  
  
• A proven track record of consistently achieving large sales quotas selling into the K-12 Education market is highly desirable  
  
• Based in Provo, UT with a hybrid schedule preferred, remote possible.  
  

Benefits

Compensation & Benefits

• Base Salary: $90,000 – $110,000 annually. Higher possible commensurate with experience.  
  
• Variable Compensation: Average Target $75,000 - $105,000 annually (based on performance)  
  
• Health, Vision, and Dental Insurance  
  
• 401(k) with 6% company match  
  
• Short-Term & Long-Term Disability coverage  
  
• Paid Time Off with 18 Paid Holidays per year  
  
• Flexible Work Environment with remote/hybrid options  
  

We look forward to reviewing your application! 

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