LaSalle Network has partnered with a food tech organization in seeking a strategic and self-driven Product Marketing Manager! This Product Marketing Manager to lead go-to-market efforts for their innovative tech services focused on inspection, testing, and certification within the food and beverage sector. This fully remote position plays a critical role in delivering clear, compelling value propositions to customers across diverse markets.
The ideal Product Marketing Manager will have a strong background in product marketing, with the ability to work independently across a global, cross-functional product team. You will collaborate closely with Product Managers based in Brazil, Europe, and the U.S., and report directly to the Director of Product Marketing in Italy.
Develop and execute go-to-market (GTM) strategies and campaigns for new and existing tech services
Translate complex product information into clear, customer-friendly messaging and content
Build sales enablement materials that highlight differentiation and value
Conduct competitive analysis and market research to inform positioning and pricing
Collaborate with product, sales, and regional marketing teams to align messaging across channels
Own product launches and lead cross-functional launch planning
Monitor and report on the effectiveness of marketing initiatives
Minimum of 8 years of product marketing experience, preferably in the food & beverage tech, life sciences, or testing/certification space
Proven ability to manage GTM strategy and execution across multiple global stakeholders
Strong written and verbal communication skills, with the ability to distill technical concepts into customer-facing messaging
Comfortable working independently in a remote, international environment
Experience supporting a technical or B2B product portfolio
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