Job Description

Restaurant Marketing Coordinator Job Description

The Restaurant Marketing Coordinator (RMC) provides leadership for all marketing and public relations initiatives, including oversight and implementation of activities such as: general and interactive marketing, effective communications and branding, publications, and website.

With the continual growth and expansion of Chick-fil-A (CFA), it is critical that the mission of Chick-fil-A, its vision and values be represented in a unified voice and consistent manner. Therefore, all publications, public correspondence, media-relations, promotional activities and community events shall be managed, directed, and approved by the RMC.

Restaurant Marketing Coordinator Responsibilities

• Create a team atmosphere of creativity, risk taking, open dialog, honest feedback and fiscal opportunity
• Responsible for the development and implementation of a long-range marketing plan designed to enhance the visibility and reputation of CFA in our community
• Executing the marketing plan
• Building relationships within the community (distributing flyers/brochures at community events, distributing food and catering menus to local businesses, setting up cross-promotions and school programs, as well as involving Chick-fil-A in community-wide events, etc
• Understand and foster in-store Recipe for Service programs and to ensure all guests have a positive lasting experience
• Identify, understand and translate key consumer insights, consumer trends, consumer research, and business developments to build strategies that ensures continued brand differentiation and short- and long-term consumer impact
• Develop network of contacts, resources and relationships to stay current on consumer and sales insights and trends
• Develop short- and long-term views of the business and identify key elements needed to achieve success
• As needed manage content for marketing materials such as brochures, advertising, presentations and talking points
• Tracking redemptions of all offers
• Monitoring effectiveness of all promotions
• Analyze sales data, consumer buying data and consumer research to identify brand trends, strengths, issues, and opportunities
• Work with the Executive team to understand data’s insights and translate them into actionable marketing plans and strategies
• Oversees marketing email and invoices
• Collaborates with Truck team to ensure product is in store for events/giveaways
• Creates and executes within a Quarterly Budget overseen by the Operator and Operating Partner

Qualifications and Essential Abilities

• Degree in Marketing, Communications, Public Relations or Business Management preferred
• Strong creativity skills
• Strong organizational skills and experience supervising staff and/or volunteers
• Preferred experience with public/media relations, written promotional materials and public speaking
• Ability to engage in a collaborative working style and a willingness to share in all aspects of growing the business
• Ability to generate ideas, implement programs and provide excellent follow-through
• Ability to manage multiple projects, manage deadlines and meet performance requirements
• Excellent interpersonal and verbal communication skills
• Strong research and analytical skills
• Perform duties independently and in teams

Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,300 restaurants in 47 states and Washington, D.C.

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