Position Overview
We’re looking for a content-obsessed creator who lives on their phone (in the best way). Someone scrappy, fast, culturally tapped-in, and genuinely excited to make things every single day. You love being behind the camera and in front of it. You understand the Blenders vibe: bold, fun, real, and always moving.
As our Social Media Manager & Lead Creator , you’ll own day-to-day storytelling across all social platforms, with a massive focus on TikTok. You’re equal parts strategist, shooter, editor, copywriter, and on-camera talent: someone who can concept → create → post → iterate without overthinking it.
Build platform-specific content strategies that grow awareness, engagement, and conversion.
Lead the full TikTok relaunch - tone, pillars, posting cadence, and growth roadmap.
Develop content playbooks across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels.
Spot trends early and translate them instantly into Blenders-ready concepts.
Own a fast, flexible content calendar across brand campaign content, launches, hype moments, and everyday brand and creator-led storytelling.
Drive test-and-learn pilots across formats, hooks, lengths, and shoppable content.
Create, shoot, edit, and publish social-first content daily: high-quality but fast-moving.
Be comfortable as talent when needed: POVs, voiceovers, try-ons, behind-the-scenes, day-in-the-life, product moments.
Produce everything from quick iPhone videos to polished campaign cutdowns.
Write clean, witty, human copy that feels native to the platform.
Edit in Adobe CC, Final Cut, CapCut, or Canva — whatever gets it done fast and well.
Direct creators, athletes, influencers, and UGC partners — and guide them to the right tone and visual style.
Partner with our Community & Culture team on casting, creative direction, and collaborative content.
Brief creators with clear concepts and performance expectations.
Ensure all creator content feels fun, native, and conversion-ready.
Lead daily engagement across comments, DMs, tags, duets, stitches, shares, and real-time conversation.
Build authentic relationships with fans, creators, and culture voices.
Track cultural moments and react fast when it makes sense for the brand.
Explore using Instagram Shopping, TikTok Shop, and platform-native commerce tools to drive sales.
Partner with eComm + Paid teams and external agencies to amplify top-performing content.
Monitor KPIs (reach, views, engagement, followers, traffic, conversion) and turn insights into action.
Benchmark competitors and identify new whitespace opportunities.
Work cross-functionally with Marketing, Creative, Product, Retail, and Digital to produce cohesive, culturally relevant content.
Manage timelines, approvals, and content delivery with speed and clarity.
3–5+ years running social for lifestyle, fashion, consumer, or creator-driven brands.
A true builder - you don’t wait for direction; you experiment, create, and post.
Comfortable being on camera; understands pacing, hooks, humor, and personality.
Strong shooter/editor with an eye for composition, storytelling, and scroll-stopping moments.
Experienced working with creators, athletes, influencers, and UGC partners.
Excellent copywriter with a playful, flexible tone.
Data-curious — you use numbers to make content smarter, not slower.
Highly organized, adaptable, and energized by a fast-paced, ideas-on-the-table environment.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Hybrid role: onsite at our San Diego HQ 3–4 days/week.
Willingness to attend shoots, store visits, athlete days, and activations outside of standard hours.
Typical schedule: Monday–Friday, 8:30 AM – 4:30 PM.
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