Job Description
DESCRIPTION
This role can sit in Bellevue, or Austin.
This role is part of World Wide External fulfillment, a team focused on helping Sellers grow on Amazon. This role will be responsible for go-to-market campaigns and increasing adoption of new/existing products, helping thousands of Sellers to grow their businesses. You will engage with multiple product managers to understand their product roadmaps, develop marketing strategies and execute communication campaigns across multiple channels and Seller segments. You will manage both one-off campaigns as well as long-term automated marketing journeys. This role will own building a global playbook of marketing best practices and assets to replicate across multiple business teams globally.
Key job responsibilities
Key job responsibilities
Manage marketing initiatives which are aligned to the broader strategy of the WW external fulfillment team, focused on either adoption of existing products/features or launching/go-to-market with new ones. Utilize multiple communication tools to create and execute communication journeys which address targeted audiences. Define requirements and data plug-ins to trigger campaign automation, and engage with legal and technical stakeholders to set up requirements to automate campaigns. Analyze input data to create audience segmentation and campaign output data to measure campaign execution in terms of marketing KPI’s and impact on business objectives. Manage agency/vendor deliverables, ensuring quality, accuracy, launch dependencies and timelines. Influence campaigns to reflect product(s) value propositions and drive adoption by conducting audience segmentation, adapting channel mixes, developing creative messaging, A/B testing, and ideating promotions. Support coordination with marketing teams from other Marketplaces within Amazon to replicate and adapt campaigns.
About the team
At Amazon, we're working to be the most customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfill and deliver orders. Our goal is to exceed the expectations of our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of new programs and services. You will help with the adoption of these new services and tools as a critical member of the World Wide External fulfillment team.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Job Tags
Full time,